SXSW Festival

SXSW Fesitval TexasSXSW Festival takes place in Austin, Texas

SXSW Festival 2012 dates – 9th to 18th March

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SXSW FESTIVAL
2012 – LINE UP
Akina Adderley & The Vintage Playboys (Austin TX), Against Me! (Gainesville FL), Agent Fresco (Reykjavík ICELAND), Ambition (Halifax CANADA), ANR (Miami FL), Antoine Reverb (Guadalajara MEXICO), Avalanche City (Auckland NEW ZEALAND), Balthazar (Gent BELGIUM), Bare Wires (Oakland NY), BeatauCue (Caen FRANCE), Bestial Mouths (Los Angeles CA), Big Deal (London UK-ENGLAND), Big Scary (Melbourne AUSTRALIA), The Black and White Years (Austin TX), Black Books (Austin TX), The Black Ryder (Sydney AUSTRALIA), Michael Guy Bowman (Los Angeles CA), Cashier No.9 (Belfast UK-N. IRELAND), Class Actress (Brooklyn NY), Cloud Nothings (Cleveland OH), Com Truise (Princeton NJ), Delay Trees (Helsinki FINLAND), Delhi 2 Dublin (Vancouver CANADA), Marianne Dissard (Tucson AZ), Duck Fight Goose (Shanghai CHINA), The Ettes (Nashville TN), Fanzine (London UK-ENGLAND), Fat Tony (Houston TX), FEAR (Los Angeles CA), Free Blood (Brooklyn NY), THE GRANNIES (San Francisco CA), Guadalupe Plata (Andalusia-Ubeda SPAIN), He’s My Brother She’s My Sister (Los Angeles CA), Howler (Minneapolis MN), Ice Choir (Brooklyn NY), I Got You On Tape (Copenhagen DENMARK), il abanico (Bogota COLOMBIA), Matthew Perryman Jones (Nashville TN), Jonquil (Oxford UK-ENGLAND), Just A Band (Nairobi KENYA), Marit Larsen (Oslo NORWAY), Letting Up Despite Great Faults (Los Angeles CA), Library Voices (Regina CANADA), Love Inks (Austin TX), Maxim Ludwig & The Santa Fe Seven (Silverlake CA), Mahogany (Chicago IL), Marmalakes (Austin TX), The Men (New York City NY), Mind Spiders (Forth Worth TX), Motopony (Seattle WA), Mujeres (Barcelona SPAIN), Musikanto (Chicago IL), My Education (Austin TX), Niki & The Dove (Stockholm SWEDEN), Not In The Face!! (Austin TX), Of Monsters and Men (Reykjavík ICELAND), 120 Days (Oslo NORWAY), Outfit (Liverpool UK-ENGLAND), The Parlotones (Johannesburg SOUTH AFRICA), Parlovr (Montreal CANADA), Grace Potter and the Nocturnals (Waitsfield VT), Pure Love (Brooklyn NY), Molly Rankin (Charlottetown PE), ROGe (Rio De Janeiro BRAZIL), Peter Rosenberg (New York NY), Rosie and Me (Curitiba BRAZIL), Royal Canoe (Winnipeg CANADA), Gabriel Santiago Quintet (Rio de Janeiro BRAZIL), Sauti Sol (Nairobi KENYA), Say Hi (Seattle WA), The Scoundrels (Las Vegas NV), Shout Out Out Out Out (Edmonton CANADA), Skewby (Memphis TN), Skinny Lister (London UK-ENGLAND), Soft Metals (Los Angeles CA), Some Community (Sao Paulo BRAZIL), Something Fierce (Houston TX), Sore Losers (Lancaster TX), SPEAK (Austin TX), Spectrals (Leeds UK-ENGLAND), Spycatcher (London UK-ENGLAND), Sudakaya (Quito ECUADOR), Talking To Turtles (Leipzig GERMANY), Team Me (Elverum NORWAY), Telebit (Bogotá COLOMBIA), Thee Oh Sees (San Francisco CA), THULEBASEN (København V DENMARK), Timbuktu (Toronto ON), Truth Universal (New Orleans LA), Turbogeist (London UK-ENGLAND), Uncle Bad Touch (Montreal CANADA), Uncle Lucius (Austin TX), UV POP (Doncaster UK-ENGLAND), Vampillia (Tenjinmachi JAPAN), V for Volume (Bogota COLOMBIA), VHS or Beta (Brooklyn NY), WAX (Dunkirk MD), We Are The Ocean (London UK-ENGLAND), We Barbarians (Brooklyn NY), The Wedding Present (Brighton UK-ENGLAND), Chelsea Wolfe (Los Angeles CA), Young Magic (Brooklyn NY), Yukon Blonde (Vancouver CANADA), Yuksek(Paris FRANCE), The Zoltars (Austin TX)

The History of SXSW Festival

The first South by Southwest Music Conference and Festival (SXSW) was held in 1987 in Austin, Texas. Despite the fact that Austin was not a Top 20 major market at the time, the background and character of the city made it a perfect location for the conference. Austin was considered a fairly cosmopolitan town for its size because of the University of Texas, which draws people from all over the world. As home to the state government and Texas Legislature it has also always been a popular party town, with a reputation that goes back to the 19th century when numerous nightspots and bars were populated by General Custer’s troops after the Civil War. These nightspots are located in the same areas where the 6th Street and 4th Street club and bar scenes now exist.

Austin’s eclectic music scene goes back to early in the city’s history (from Mexican, German and colonial origins) and encompasses a wide variety of music including country, folk, jazz, blues and rock. Central Austin boasts more original music nightclubs in a concentrated area than any other city in the world.

The classic problem facing Austin musicians was being isolated from the rest of the world here in the middle of Texas. SXSW was a way to reach out to the rest of the world, and bring them here to do business. To do that successfully, SXSW needed to appeal to people other than local artists whether they were from Austin, Ft. Worth, Chicago, Toronto, Munich or Tokyo.

National interest in SXSW was immediate. For years, music businesses on both coasts had been intrigued by what was going on in Austin. The cosmic cowboy, blues, punk and other scenes had already proven that Austin was a receptive place for bands to be creative. With SXSW, music industry executives gained a good excuse to visit.

International interest in SXSW began the second year due to many Austin and American bands finding their first success in Europe. Conversely, there was a lot of interest from SXSW registrants in the international bands who came to perform. SXSW now has offices in Ireland, Germany, Australia and Japan who help bring SXSW registrants to Austin.

The music event has grown from 700 registrants in 1987 to nearly 12,000 registrants. As Austin has grown and diversified, film companies and high-tech companies have played a major role in the Austin and the Texas economies. In 1994, SXSW added a film and interactive component to accommodate these growth industries. SXSW Film and SXSW Interactive events attract approximately 17,000 registrants to Austin every March.

SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or the internet. And Austin continues to be the perfect location.

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